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This client is an ecommerce site in the home space and wanted to begin growing revenue via SEO (AIO and GEO now too because why not).  The issue is they need to compete with the big brands like Home Depot, Walmart, and Lowes that have a larger product selection and can compete on price.  The […]

This case study is a client in a highly competitive finance space meaning it is in the realm of credit cards, insurance policies, SBA loans, credit card processing, etc… They are not one of the big brands, but they compete directly against them.  The website had a strong presence, but with each core update it

Please note that we’ve made sure the client is not mentioned on the website to keep their identity anonymous per the client’s request. The Issue The client uses retailers for distribution and wants to increase brand awareness to drive demand while being able to drive in store velocity by letting a customer database know where

This case study is unique.  All but two of our SEO clients gained traffic and exposure during the September 2023 helpful content update, (We don’t list SEO clients on our site, even if we do affiliate or digital strategy for them.)  Although each SEO strategy is unique to the client’s needs, over the summer half

In high competition spaces like finance, disease, gambling, and adult entertainment, every aspect of your website matters.  Especially if your site is technically sound from a rendering standpoint and you have every “high-quality” backlink available.  Small things like a trailing slash on a canonical link when your URL structure doesn’t match, or sitemap links that