Each quarter I send active and some past clients a private newsletter with unique marketing tips and techniques. A lot of people have asked me about them, especially when they move onto new companies, so I’m sharing some of the ones I sent to clients over the weekend below. Each client gets more details catered …
Useful content (now known as “helpful”) is content that helps the user by providing a complete solution. That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content …
A Guide to Writing Useful Content by Page and Article Type Read More »
There doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between which channel to place someone …
The Difference Between Influencers, Ambassadors & Affiliates Read More »
May holidays include shopping, celebrating, appreciation, and mourning losses. That is why it is important to get your messaging right. Don’t only look at your marketing messaging and imagery, look at what your affiliates, ambassadors and influencers are saying. What these people say is a direct reflection on your brand. You don’t want them creating …
May Holidays & Marketing Messages – What to Do and Avoid Read More »
If you’re reading this post you’ve been asked to forecast revenue (ROAS, return on ad spend) or a return on investment from influencers, YouTubers and bloggers. It can seem tricky at first, but it is fairly simple. You just need to collect accurate data points to plug into the formulas below. Then you can fine …
Formulas to Forecast Blogger, YouTube & Influencer ROAS Read More »
