Digital Marketing

How the Same Page Can Have 4+ Conversion Rates

How the Same Page Can Have 4+ Conversion Rates

A page with “high conversion intent” does not mean it will be a high converter.  This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths.  And this post walks you through the reasoning as to …

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How to Use Opting Out to to build loyalty and get backlinks

An Easy Way to Use UX to Build Loyalty & Get Backlinks

Letting users opt-out of advertising or remarketing, email and SMS campaigns, as well as subscriptions can build brand loyalty, grow your sales, and get you top-tier backlinks.  When implemented correctly you are doing something good for your users vs. chasing a single sale.  By being supportive at specific moments in their lives, you become the …

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user intent in marketing

User Intent and How it Applies to All Marketing Channels

Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels.  But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business.  And this includes ecommerce stores, brick and mortar, publishers, and service providers. …

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