A page with “high conversion intent” does not mean it will be a high converter. This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths. And this post walks you through the reasoning as to …
I have an SEO client where I thought I was going to be let go about a year ago from around today. I wasn’t, and they kept renewing (which is good because I love working with them.) Then all of the sudden the projects I was supposed to work on in my contract were now …
How I Re-Made Myself Valuable Upon the Completion of a Project Read More »
Letting users opt-out of advertising or remarketing, email and SMS campaigns, as well as subscriptions can build brand loyalty, grow your sales, and get you top-tier backlinks. When implemented correctly you are doing something good for your users vs. chasing a single sale. By being supportive at specific moments in their lives, you become the …
An Easy Way to Use UX to Build Loyalty & Get Backlinks Read More »
The difference between branding and marketing is that branding focuses on the image of a product or service, and marketing focuses on solving a user’s needs. Branding is is the right choice when you want to keep your current audience active with your brand, and marketing is a smart decision when you want to make …
Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels. But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business. And this includes ecommerce stores, brick and mortar, publishers, and service providers. …
User Intent and How it Applies to All Marketing Channels Read More »
Each quarter I send active and some past clients a private newsletter with unique marketing tips and techniques. A lot of people have asked me about them, especially when they move onto new companies, so I’m sharing some of the ones I sent to clients over the weekend below. Each client gets more details catered …
