The “best selling” product or product category on an ecommerce site is not normally the one with the highest number of sales or largest dollar amount in sales. It could also change depending on your goals like moving inventory, increasing AOV, and improving profit per customer. If a product shows up in Google via SEO
Your Best Selling Product is Not Based on the Number of Sales Read More »
Redirects are always going to happen when sites build new pages, products are no longer being sold, there are quality links pointing to them, traffic is still reaching the content and its outdated, or because of new site structures. But redirecting a conversion page, especially in lead gen, to an article or content page is
Redirecting Conversion Pages to Content is a Bad Idea Read More »
This post is about how multiple marketing and branding teams can work together to get featured in LLM results like OpenAI’s ChatGPT and Perplexity by using third party signals. It includes being a recommended brand in the lists of where to shop and recommended stores based on what we’re seeing. It is not about what
Optimize for LLMs & AI with Third Party Signals Read More »
Not all types of fans and followers are equal in value, and this applies to brands, influencers, creators, and affiliates. Sometimes the influencer or brand with a smaller following, even if they don’t drive sales, is the highest value for a specific part of your campaign. If this part fails because you passed them up,
The 4 Types of High Value Influencers, and How to Engage Read More »
Featured images have always been important for getting traffic and not just SEO. Social media is visual, affiliate websites need to attract attention to calls to action just like publisher, YouTube has thumbnails, and emails have to be relatable. Image optimization shouldn’t be up for debate if the goal of your company is to make
Featured Images Matter for Traffic and UX, Not Only SEO Read More »
2024 has two very unique data sets that will impact your Q4 strategies and holiday sales. Whether you’re a physical retailer, ecommerce store, or a publisher, these can be intertwined into your marketing plans to help shift if things are not looking right, and most important, plan ahead. Days between Thanksgiving and Christmas and the
2 Unique Datapoints for 2024 Fall and Holiday Planning Read More »
