Digital Marketing

Optimize for LLMs & AI with Third Party Signals

Optimize for LLMs & AI with Third Party Signals

This post is about how multiple marketing and branding teams can work together to get featured in LLM results like OpenAI’s ChatGPT and Perplexity by using third party signals.  It includes being a recommended brand in the lists of where to shop and recommended stores based on what we’re seeing.  It is not about what […]

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4 Types of High-Value Influencer and Partnerships and How to work with them

The 4 Types of High Value Influencers, and How to Engage

Not all types of fans and followers are equal in value, and this applies to brands, influencers, creators, and affiliates.  Sometimes the influencer or brand with a smaller following, even if they don’t drive sales, is the highest value for a specific part of your campaign.  If this part fails because you passed them up,

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Featured Images Matter for Traffic and UX, Not Only SEO

Featured images have always been important for getting traffic and not just SEO.  Social media is visual, affiliate websites need to attract attention to calls to action just like publisher, YouTube has thumbnails, and emails have to be relatable. Image optimization shouldn’t be up for debate if the goal of your company is to make

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2024 holiday marketing strategy guide

2 Unique Datapoints for 2024 Fall and Holiday Planning

2024 has two very unique data sets that will impact your Q4 strategies and holiday sales.  Whether you’re a physical retailer, ecommerce store, or a publisher, these can be intertwined into your marketing plans to help shift if things are not looking right, and most important, plan ahead. Days between Thanksgiving and Christmas and the

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How the Same Page Can Have 4+ Conversion Rates

How the Same Page Can Have 4+ Conversion Rates

A page with “high conversion intent” does not mean it will be a high converter.  This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths.  And this post walks you through the reasoning as to

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