I have to say, Affiliate Summit this year has been unbelievably the most successful and educational one to date. Not only is there a huge group of people I have never seen before, but there is a whole flock of new sites, new merchants and new industry vendors which are really pushing the boundaries of […]
Share a Sale and Bowling for Boobies Read More »
Another OPM (Outsourced Program Manager) asked me this evening about what can he do with all the pending applications in one of his Client’s programs on Commission Junction. The thing is that there isn’t much you can do, but there are explanations as to why you have so many, things you can do to help
Why do you have so many pending offers in CJ and what can you do? Read More »
So here is an interesting thought for those of you who want to try and decrease your return rate if you have products like money back guarantees. (This isn’t 100% proven but just a theory and also does not count credit card fraud, etc…) Instead of making it a 5 day or 7 day or
The longer the money back guarantee, the lower the return rate Read More »
So I was having a conversation with someone I met a few years ago and all he could talk about and use to promote himself after about 2 minutes of talking was that he was a member of one of the larger Marketing Associations in the USA and that he meets a lot of people
What good are Associations & why put them on your resume? Read More »
I was reading an article on Free Shipping not being anything special or even a good deal anymore and that the US consumer wanted something better, or something more than Free Shipping from Online Stores when they are shopping. I thought that the article was well written and had a point, but then again I
Free Shipping Offers are Definitely Not Dead. Read More »
Hi Everyone, Quick note to remind you all or invite you to join some of your fellow Online and Affiliate Marketers, Merchants and Network Reps in the Mid Atlantic for some drinks and networking. This is an unsponsored event this time, but if you would like to sponsor it, i.e. pick up the tab and
Washington DC, Baltimore, MD, VA, DE, PA Affiliate Meetup Read More »
Merchants and Online stores, adding phone numbers to your website homepages and in really visible places is a seriously good idea; especially if you want to raise your costs, agitate your Affiliates and reduce your online sales, not to mention distract the person from shopping online. Now I understand you don’t want to miss a
Adding a phone number to your website homepage is a great idea! Read More »
So a common thing you’ll find people complaining about that have never had a properly managed program, or that shut theirs down is that they got soo tired of people bidding on their trademarks and typosquatting or typsquatting. The thing is, most of them didn’t even know about the toolbars and adware, but that is
Are TypoSquatters and TypeSquatters Parasites or Thieves? Read More »
So one huge and common mistake many Merchants with Affiliate programs make with Black Friday and Cyber Monday is that they always hide and keep their Black Friday and Cyber Monday sales hidden from their competitors, which also means not giving their Affiliates a heads up on what will be available and what to promote.
How to get the most out of your Affiliates on Black Friday and Cyber Monday Read More »
