In this case study you will learn some of the common SEO issues that come with a Shopify store and how we addressed them to help our client rank. It is full of actionable items with some massive bonus tips.
The client in the screen shots below is a smaller brand without many backlinks and has a two person marketing team with no developer.
The company is in a highly competitive retail niche and competing for big brand terms (think phrases like “t-shirt” or “clothing” where you’re up against Macy’s, Calvin Klein and Hanes). Unlike tshirt, the terms here have lower search volumes. This makes it even more competitive.
Here’s how we helped them beat the big brands.
Note: This is year two on the project and I’m comparing year two to year 1. SEO is not a quick one and done or lets fix it and hope it sticks channel.
How to do SEO for Shopify sites:
Fix the Shopify SEO Issues
Shopify is currently my recommended shopping cart for ecommerce stores. The app store makes it affordable to have the whistles and bells of big brands without the big budget.
When combined with the reasonably good checkout process and excessive amount of affordable developers, you can build an awesome store as a small or mid-size company with ease.
But just because it is a good shopping cart platform does not mean it is marketing or SEO friendly. The good news is the majority of Shopify SEO issues are known and can be remedied.
The biggest issue is that you don’t get access to your own code base making it really hard to speed up your site and optimize it. But don’t let that deter you, having Shopify host your ecommerce store has benefits like accessing their security systems and having them watch so that your servers and your store stays online.