Unicorn companies are the ones that take off overnight and could be anything from a dog toy to a subscription box, face masks, kitchen utensils, as seen on tv products that go viral, fixtures in a bathroom, or even a service provider with a few core functions. They grow big, get “branding”, and then fade …
Using PPC marketing data is the perfect way to drive your online marketing strategy. Your PPC person or team controls information that everyone in the company from marketing to product, and customer support to PR can use. This is because the PPC team has insight into what customers are looking for before they know about …
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Building topically relevant content is vital for both the user experience of the page, and getting SEO traffic. If your content is topically relevant, users will find answers causing them to shop, subscribe, link to you, and share your page or brand with others. The trick is knowing what is and what is not topically …
When clients or tradeshow attendees ask me questions like “Is this SEO copy” or “Can you write SEO copy”, I don’t get annoyed. I use this as an opportunity to help them improve the user experience of their websites. My response is normally “If the page is solving the users problem without hiding the solution …
Useful content (now known as “helpful”) is content that helps the user by providing a complete solution. That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content …
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Writing copy and creating videos that build your subscriber base and turn visitors into leads and customers is easy! It is a matter of building trust and providing solutions from start to finish. And that is what the five tips with examples in this post will help you do. Each tip works for SEO, CRO …
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