I’ve been sitting on this post for over a year, it’s an opinion piece with action items mixed throughout. I’m posting now because of the client leads have been coming in over the last 7 or 8 years where they heard “affiliate is a low risk channel”, “there’s marketers and influencers out there ready to promote […]
Affiliate Marketing Has Evolved from Pay on Performance Read More »
We reject most affiliate and influencer applications in the programs we manage that use AI to: Create content within their website Respond to our emails Auto respond to communications Answer user questions on their websites Apply to programs Generate images that involve branding The main reason is that our clients expect us to manage their
Why We Reject Affiliates & Applications That Use AI Read More »
The most important thing to do before joining an affiliate program is to email the affiliate manager. Commissions, the programs uptime or downtime, risk of being closed, cookie life, and parasites (end of sale touch points and cookie overwrites) do not matter without this. When you’re evaluating an affiliate program, things are good and you’re
The Most Important Thing Before Joining Affiliate Programs Read More »
Review affiliates can both grow and hurt your bottom line. It’s how you work with them and what the goals of your affiliate program are. Not all affiliate programs have the goal of making money, some are there to burn budgets or keep executives and investors happy. Review affiliates are not only mid-funnel touchpoints, they
Review Affiliates Are Both Top and Bottom Funnel Read More »
January is one of the months that is primed for entrepreneurs as there are industries with substantial demand and room for new players to move in. I’m not talking about building a database of couples that got engaged during the holidays, prepping for Valentine’s, fitness and resolutions, or the big famous football game in February.
2 Niches That Boom in January & Have Little Competition Read More »
Yes, affiliate links are backlinks and they can work for or against you when it comes to SEO. This is because they are a link from one site to your website, and any link that points towards your website is technically a backlink. But not every backlink passes SEO value, and that is where the
Affiliate Links are Backlinks for SEO, But Bad Ones. Read More »
