When I talk to a lot of companies they show me their reports and a lot of the time their agencies, vendors and Affiliates are abusing them by using their trademarks and taking credit for sales and make up for a lack of profit on their ROI. It happens with comparison engines, media buyers, Affiliates, […]
5 Ways Affiliates, Vendors & Agencies Rip You Off with Trademarks Read More »
I haven’t added to my series of posts on Are Your Affiliates Adding Value for a while. It isn’t because of a lack of content, it’s because I have a million other things I want to write about. However, Share a Sale released a new piece of their transaction reports that is now active in
Are Your Affiliates Adding Value – Part 8 – Share a Sale Can Help! Read More »
Lot’s of Bloggers ask for free products for giveaways because it grows their brand and traffic. In addition to the giveaways, they want free product for themselves. Advertisers think this is great because they will get a ton of sales and build their brand. This is where there is a misunderstanding about perception, sales and
Reviews vs. Giveaways – What You Need To Know, Advertisers, Affiliates, Bloggers Read More »
One thing that is kind of fun to think about with adding value and trademarks is a Retailer vs. a Manufacturer and then how third parties like search firms and Affiliates can either add value, take away sales and how adding value to one store is poaching from another. It sounds confusing so I’ll focus
Adding Value – Retailers vs. Manufacturers and Affiliates Read More »
If you’ve ever heard me speak or if you’ve read this blog for a long time, you’ll know that since 2006, Share a Sale has been my go to network for Clients for a number of reasons. Shareasale.com remains consistently superior in custom technology, tracking and improvements in creatives technology with banners, datafeed tools,
Share a Sale, 5 Things You May Not Know – Merchants & Affiliates Read More »
When you are talking about SEO and Affiliate Marketing there are a ton of false facts that Affiliates add tons of value to your SEO, as well as the reverse where your Affiliates are only hurting your SEO. It really depends who you talk to. SEO, Media Buying and PPC firms will say Affiliates hurt
Are Your Affiliates Adding Value – Part 7 – SEO Read More »
So I wasn’t planning on doing this post, but one of my favorite readers and commenters asked me to cover this topic. The people or Affiliates that sign up for programs and only have sales when they buy the products themselves, and the second type which are people or Affiliates who buy the product through
Are Your Affiliates Adding Value – Part 6 – Self Shoppers Read More »
Some Affiliates and Bloggers think that putting up a Newsletter is more than enough for their sites. Newsletters and email databases are some of the most easy things to install and are dirt cheap thanks to services like Aweber (Yes this is my Affiliate link). The problem is that many Affiliates and Bloggers don’t think
Email Marketing and Newsletter Strategies for Affiliates and Bloggers. Read More »
There are a ton of different types of Affiliates out there and many people think to approve them all in. Companies who are new to Affiliate Marketing usually don’t think about why they should or should not work with particular types of Affiliates. The reality is that not all Affiliates are good to have in
The Different Types of Affiliates and Why You Should or Should Not Work With Them Read More »
A common practice, or one that was actually seen as something that was good years ago was trademark bidding in Affiliate Programs. The Networks would encourage it and convince Merchants that it was a good thing and many Outsourced Affiliate Program Managers would convince their Clients of this as well. But why would they do
Should you allow Affiliates to bid on your Trademarks? Read More »
