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The New Google Changes Are Good for Affiliates Not Bad

The New Google Changes Are Good for Affiliates (Not Bad)

The new Google updates are going to be amazing for affiliates and for small brands.  There’s multiple reasons for this, and not just the AI aspects.  If you’re a blogger, YouTuber, social media personality, or niche site owner, you should be excited.  Same with smaller brands and service providers. Before I jump in, go here …

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user intent in marketing

User Intent and How it Applies to All Marketing Channels

Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels.  But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business.  And this includes ecommerce stores, brick and mortar, publishers, and service providers. …

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how to write useful and helpful content

A Guide to Writing Useful Content by Page and Article Type

Useful content (now known as “helpful”) is content that helps the user by providing a complete solution.  That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content …

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