A common myth in SEO is that you need a minimum word count to get better SEO and increase traffic. This is not true. Words are only a part of SEO. Words define the context of the section and the topic of the page. Words have to be combined with proper code including H tags, meta data, schema and navigational elements. The actual amount of words can matter, but more words does not mean better SEO.
Actual SEO is creating a good user experience and a destination people will want to bookmark, come back to and share.
Creating this destination starts with providing the best user experience possible.
- Did you provide a solution that matches a query?
- Have you answered a question and backed up why your answer should be trusted?
- Is the page accessible in browsers and for as many visitors as possible?
- Accessible can be everything from speed and color contrast to having buttons you can click to engage with the page.
By doing the above you create a good experience and hopefully a destination people will want to engage with multiple times.
Adding more content because it is about the overarching topic is not going to help you get more “relevant” traffic. By adding extra copy (even if it is relevant in overall theme) you’ll likely hide the actual solution decreasing your conversions and increasing your bounce rates.
The same goes with burying the answer in the post because you had “other things” to say before the answer. This is where more words and minimum word counts do not matter [Read more…] about More Words Does Not Mean More Traffic or Better SEO