Blogging

how to forecast influencer roi and roas

Formulas to Forecast Blogger, YouTube & Influencer ROAS

If you’re reading this post you’ve been asked to forecast revenue (ROAS, return on ad spend) or a return on investment from influencers, YouTubers and bloggers.  It can seem tricky at first, but it is fairly simple. You just need to collect accurate data points to plug into the formulas below.  Then you can fine …

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gift guides

How to Create a Gift Guide With SEO, Marketing & Monetization Tips.

Ready to create a gift guide for your blog, YouTube channel or a newsletter?  Then I’m ready to help! The post below is something I sent to the partners for some of the companies that hired me as their affiliate manager to help them grow their traffic and make money. Instead of keeping the strategies …

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How to Create Content That Makes Money for Fall 2020

To say 2020 has been a unique year is an understatement. That isn’t a political statement either. This is a marketing blog and I keep things on a marketing level. This year we’re facing multiple groups of people that feel very strong about their opinions when it comes to fall holidays and shopping seasons. We …

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