WordPress SEO is easy! You simply start with the basics, create a plan and test so you can prove if the concepts apply to other posts, pages and categories. Once you find what works for your website, stick to it and grow it.
This guide will walk you through the basics like how to make your site visible to advanced topics like schema (with tons of bonus tips and hints). It also contains easy explanations of how you can proactively optimize your WordPress website for SEO and shares private strategies I use with my paying clients.
Go get some coffee cause this is a long one and lets jump in!
How to do WordPress SEO:
- Update your code – Don’t get nervous, this is easy!
- Check your settings
- Clear out the excess
- Content Strategy
Update your code
Speed and performance is one of the easiest things you can do with WordPress SEO. And good news, WordPress makes it easy to have a lightning fast website.
Depending on your host security is easy as well.
Here is where to start for both WordPress speed and security:
- PHP – Many themes and databases you buy have not been updated to the latest version. Download a PHP testing plugin from the repository (repository is a fancy word the plugins search).There are free plugins that will automatically tell if you have the most current version. If you don’t have a recent version of PHP then you only need a quick and easy update. If you’re not a programmer try writing to your host, they may do it for you for free. Or you can go to any consulting site like GetCredo, Upwork or Fiverr and find someone to do it for less than $100.
- Security – In addition to your host, make sure you check the notes in the top of your WordPress dashboard when you login to make sure your theme and your WordPress version, and all of your active plugins are up to date. Many times the updates are to fix security holes.Backup your current site and then click update. Once updated you’re likely more secure.
- Servers – Once your site grows, reach out to your host for a dedicated server. Moving to a dedicated server from shared may provide some SEO value trust wise (this is debatable) and it can also help with speed and performance.I found this with the client in this Small business SEO case study about a local company beating national corporations. The server the site was on could not handle modern PHP which slowed the site down speed wise and the server was about to die. We wrote to the company’s host and they moved the site to an updated server within an hour. It was a quick and easy win.
I’ll get to some more speed wins below. Many are plug and play. But we have a few other things to do first, like checking our WordPress settings.
Check your settings
These are boring to think about but your settings are just as important as your copy and site performance. If you don’t have your settings done correctly for your needs; you may waste your crawl budget, hurt the amount of authority your internal links can pass to important pages and you’ll make it harder for your website to show up in the search engines. [Read more…] about WordPress SEO – Settings, Strategy & More