Blogging

how to write useful and helpful content

A Guide to Writing Useful Content by Page and Article Type

Useful content (now known as “helpful”) is content that helps the user by providing a complete solution.  That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content …

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how to forecast influencer roi and roas

Formulas to Forecast Blogger, YouTube & Influencer ROAS

If you’re reading this post you’ve been asked to forecast revenue (ROAS, return on ad spend) or a return on investment from influencers, YouTubers and bloggers.  It can seem tricky at first, but it is fairly simple. You just need to collect accurate data points to plug into the formulas below.  Then you can fine …

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