Banners are high converting for remarketing, display, email and other forms of marketing, but when it comes to affiliate, many people pass them up. For good reason too. There’s banner blindness (people naturally ignoring them), ad blockers which recognize them as ads so they get blocked, and poor design quality as they’re made for lifestyle, branding or to balance like artwork so they blend in with the site and the purpose gets ignored. But that doesn’t mean they can’t or do not work.
It is true they may not perform as well in most cases as in text or product links, but that’s because the affiliate normally treats banners differently. There’s no pre-selling, value statements, proper placements, etc… And that’s what this post is about.
Banner ads are still important for affiliate marketing because they do in fact work. You just have to know how and where to use them or have an affiliate manager that knows how to monetize and do SEO. You also need good design (not pretty, lifestyle and art wise) and proper strategy based on the specific situation or scenario which includes a traffic and SEO analysis.
There is not a one size fits all banner strategy, but this post will give you what you need to know to audit your affiliate banners and some ideas to help get you started implementing them so they may be able to work for you too. I do this regularly with some of my monetization plans for clients, and banners are almost always a part of it because they do work.