Using PPC marketing data is the perfect way to drive your online marketing strategy. Your PPC person or team controls information that everyone in the company from marketing to product, and customer support to PR can use. This is because the PPC team has insight into what customers are looking for before they know about […]
Using PPC Data to Build Your Digital Marketing & Business Strategy Read More »
When clients or tradeshow attendees ask me questions like “Is this SEO copy” or “Can you write SEO copy”, I don’t get annoyed. I use this as an opportunity to help them improve the user experience of their websites. My response is normally “If the page is solving the users problem without hiding the solution
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It is never easy for a company owner, especially when they have 50+ employees, to hear they need to delete their site and start over. But that is what this company faced, and here are the results (so far). Note: The website featured below is in the Your Money Your Life and Medic algorithms, so
Deleting a Site And Starting Over | YMYL | SEO Case Study Read More »
Not every page, blog post, or piece of content needs to have FAQs. In many cases, FAQs are excessive and could hurt your SEO. All of us get excited when we see new traffic coming in, myself included, but FAQs should be used to add value. I’m writing this guide to keep myself, my team,
When to Use FAQs for SEO and When They’re Excessive Read More »
Local link building should not always be about getting a link, but local link building should always be about customer acquisition and building trust for your business. Below is one of my favorite ways to build local SEO links while growing our clients’ businesses. The added benefit is that this strategy works to build trust
An Easy Local Link Building Strategy for Service Providers That Works Read More »
SEO Services SEO is hard! Well actually it isn’t. SEO is only hard because agencies, consultants and sometimes your in-house person are using the same strategies they are familiar with. But in reality no website is the same. Yes, the issues like canonical links, redirects and backlinks are all things to check, but your code
WordPress SEO is easy! You simply start with the basics, create a plan and test so you can prove if the concepts apply to other posts, pages and categories. Once you find what works for your website, stick to it and grow it. This guide will walk you through the basics like how to make
WordPress SEO – Settings, Strategy & More Read More »
In this case study you will learn some of the common SEO issues that come with a Shopify store and how we addressed them to help our client rank. It is full of actionable items with some massive bonus tips. The client in the screen shots below is a smaller brand without many backlinks and
Case Study – A Small Business Beats Big Brands in SEO on Shopify Read More »
If you’re a small business and you think you cannot compete with the big corporations in SEO, think again! The case study below is a project I did for a friend’s company which is a small and local business in a very competitive niche with national and multi-national players. This company is not local to
SEO Case Study – Small Business Beats International Corporation Read More »
A client asked why I recommended paying more money for an influencer on YouTube with 1,000 subscribers than someone with a massive and more engaged following on Instagram. Both influencers had similar audience demographics, but I insisted we pay more for the YouTuber who is smaller. The answer is simple, potential profitability and sustainable company
Which Influencers Are More Valuable For Long Term Growth – Infographic Read More »
