So one thing many people ask themselves when starting out with SEO is how can I get backlinks? Backlinks are one of the most important things with SEO and some of the easiest things to get, especially if you already have a following or a venue to market in or are just very creative. Although […]
An Easy Way To Get Backlinks With Badges Read More »
When a company loses SEO traffic, you hear they are dying or got decimated; when it is organic social media you hear about taking a dive or a hit. SEO traffic is more valuable from a direct ROI and new customer acquisition standpoint than organic social media. Before my social media subscribers get upset, read
Why Google Traffic is More Appealing Than Social Media Read More »
Have you ever wondered why a page that doesn’t list a keyword phrase on the page, in their title tag, or in the URL ranks for a big phrase? It is because they earned trust with the search engine and they’ve gotten good at building SEO and content entities. Entities in SEO are when you
An Easy Explanation of Entities and SEO Read More »
Please note that we’ve made sure the client is not mentioned on the website to keep their identity anonymous per the client’s request. The Issue The client uses retailers for distribution and wants to increase brand awareness to drive demand while being able to drive in store velocity by letting a customer database know where
Shopify SEO Case Study – Ranking Above Retailers & Going DTC Read More »
I’ve had the unique experience of making full URL and brand migrations for multiple companies (including nine figure ones). The larger ones are different than a smaller brand because there’s more moving parts, and at least one was in a regulated industry adding to the complexity. But in each instance we maintained or grew SEO
How to Migrate a URL to a New Domain for SEO Read More »
I was asked to write this post about 8 or 9 months ago for a conference blog, but they never published it so I decided to publish here. It is in response to a question they keep getting asked, but in different forms. Attendees ask how Google in particular uses domain rank, domain authority, toxicity
DR & DA Aren’t a Google Factor for SEO – Here’s Why Read More »
Scholarship and grant link building is a tactic that stems from an old myth that .edu and .gov backlinks are more valuable than others. This idea formed because an earned link from these sites is harder to get as you have to be an accredited school or government agency to buy these TLDs (top level
Scholarship Link Building is a Bad Idea, Be Careful. Read More »
A page with “high conversion intent” does not mean it will be a high converter. This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths. And this post walks you through the reasoning as to
How the Same Page Can Have 4+ Conversion Rates Read More »
In high competition spaces like finance, disease, gambling, and adult entertainment, every aspect of your website matters. Especially if your site is technically sound from a rendering standpoint and you have every “high-quality” backlink available. Small things like a trailing slash on a canonical link when your URL structure doesn’t match, or sitemap links that
SEO Case Study – Increasing Plateaued Traffic in Competitive Spaces Read More »
Unicorn companies are the ones that take off overnight and could be anything from a dog toy to a subscription box, face masks, kitchen utensils, as seen on tv products that go viral, fixtures in a bathroom, or even a service provider with a few core functions. They grow big, get “branding”, and then fade
SEO Case Study: Bringing a Unicorn Back to Life Read More »
