I haven’t added to my series of posts on Are Your Affiliates Adding Value for a while. It isn’t because of a lack of content, it’s because I have a million other things I want to write about. However, Share a Sale released a new piece of their transaction reports that is now active in […]
Are Your Affiliates Adding Value – Part 8 – Share a Sale Can Help! Read More »
When you are talking about SEO and Affiliate Marketing there are a ton of false facts that Affiliates add tons of value to your SEO, as well as the reverse where your Affiliates are only hurting your SEO. It really depends who you talk to. SEO, Media Buying and PPC firms will say Affiliates hurt
Are Your Affiliates Adding Value – Part 7 – SEO Read More »
So I wasn’t planning on doing this post, but one of my favorite readers and commenters asked me to cover this topic. The people or Affiliates that sign up for programs and only have sales when they buy the products themselves, and the second type which are people or Affiliates who buy the product through
Are Your Affiliates Adding Value – Part 6 – Self Shoppers Read More »
The client came to us because they didn’t have luck with affiliate program managers in the past. The traffic sources were hard to determine, they found some end of sale interceptions via branded coupon phrases in Google, and lots of reviews being a source of traffic (which is value adding, but not top-funnel). We assured
Case Study – 7 Figure YOY Growth Via Top Funnel Affiliates Read More »
Should you share, spend money on, or promote all of your affiliates’ content? No way! But it does make sense to promote affiliate content if you have a value adding affiliates in your affiliate program. Value adding affiliates are affiliates that do not rely on your own brand or your own website to have traffic.
5 Reasons to Advertise Your Affiliates’ Content Read More »
There doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between which channel to place someone
The Difference Between Influencers, Ambassadors & Affiliates Read More »
Yes, influencers should absolutely be in your affiliate program and allowed to be affiliates. But there are exceptions to this rule. Before we get into when influencers should be affiliates and allowed in your affiliate programs, we should define the difference between the two. Influencers promote a brand or product for a fee. You as
Should Influencers Be Affiliates or in Your Affiliate Program? Read More »
Are you looking for information on how to recruit affiliates for your affiliate marketing program? Then you’re in luck! As a two time Affiliate Summit Pinnacle Award winner and affiliate manager for 15+ years, I’ve learned and come up with numerous strategies. As a way to give back to the community, here are 31+ of
31+ Ways to Recruit Affiliates for Affiliate Marketing Programs Read More »
Apps make amazing affiliate marketers because they “can” have a captive user base and they “can” build their own audience using app store marketing and website traffic for downloads. So if you’re wondering if apps make good affiliates or how to work with them, this post will walk you through the process. This post is
How to Work With Apps As Affiliates. Read More »
Over the last couple of years I’ve seen a ton of traditional SEO tools move into the affiliate channels. You have backlink crawlers, social media listeners and even keyword research tools advertising at events, reaching out to agencies and even networks building their own. This is both good and bad for your company and website. Affiliate
Your Biggest SEO Helpers & Harmers Are Affiliate Managers Read More »
