Redirects are always going to happen when sites build new pages, products are no longer being sold, there are quality links pointing to them, traffic is still reaching the content and its outdated, or because of new site structures. But redirecting a conversion page, especially in lead gen, to an article or content page is […]
Redirecting Conversion Pages to Content is a Bad Idea Read More »
This post is about how multiple marketing and branding teams can work together to get featured in LLM results like OpenAI’s ChatGPT and Perplexity by using third party signals. It includes being a recommended brand in the lists of where to shop and recommended stores based on what we’re seeing. It is not about what
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Content for SEO keywords and content for ecommerce are different as copy written to optimize for keywords normally alienates the user while content for ecommerce helps the shopper make a decision by assisting with the shopping process. When you write for the user, the SEO keywords naturally occur making the pages helpful for conversions and
The Difference Between SEO Keyword & User Content for Ecom Read More »
The most important thing to do before joining an affiliate program is to email the affiliate manager. Commissions, the programs uptime or downtime, risk of being closed, cookie life, and parasites (end of sale touch points and cookie overwrites) do not matter without this. When you’re evaluating an affiliate program, things are good and you’re
The Most Important Thing Before Joining Affiliate Programs Read More »
I’ve tested affiliate toolbars for attribution and the level of value-add for 20+ years, so its no surprise that a majority of our clients do not allow them in their affiliate programs. But this post is about a possible SEO gain, not attribution. I do think that some affiliate browser extensions can have a positive
A Potential SEO Gain from Affiliate Browsers Read More »
Review affiliates can both grow and hurt your bottom line. It’s how you work with them and what the goals of your affiliate program are. Not all affiliate programs have the goal of making money, some are there to burn budgets or keep executives and investors happy. Review affiliates are not only mid-funnel touchpoints, they
Review Affiliates Are Both Top and Bottom Funnel Read More »
