LLM outputs (AI answers from chats in Claude, ChatGPT, Perplexity, etc…) are customized based on what the system knows about the user which is why two people can search the same thing and get very different recommendations for the same product, service, or piece of advice. If it knows person A has a cat and […]
How We’re Futureproofing Getting Featured in AI Read More »
When creating content for SEO you’re catering to an algorithm with a wider audience with different interests and needs. AI or LLMs are creating more personalized results on the same or similar queries based on what they know about the user. This is why one person sees one set of results and sources in an
How to Think Like AI So You Can Optimize for AI Read More »
If you’re a publisher, affiliate, ecommerce shop, or lead gen company and you send a newsletter, LLMs like ChatGPT, Perplexity, or Claude may be able to help you optimize them. This includes informative ones, email blasts for deals and sales, product announcements, and hybrid mixes. Just make sure your accounts are secure, the data
4 Ways to Use ChatGPT or LLMs for Newsletters Read More »
Vectors in SEO for search engines and LLMs or AI are a way that machines connect specific topics together (entity SEO) to determine what the output for a user should be. When any one of the entities and vectors change the slightest, the output changes because the intent of the user is now different. This
Vector SEO & AI – An Easy Explanation (With Dogs & Cats) Read More »
This post is about how multiple marketing and branding teams can work together to get featured in LLM results like OpenAI’s ChatGPT and Perplexity by using third party signals. It includes being a recommended brand in the lists of where to shop and recommended stores based on what we’re seeing. It is not about what
Optimize for LLMs & AI with Third Party Signals Read More »
