monetization

How Niche Sites Can Thrive Without Google & Make Money

How Niche Sites Thrive Without Google & Make Money

Over the last few months multiple travel, sports, and other niche owners have reached out because Google wiped their traffic. This post isn’t about the reasons why Google may have wiped them, its about what they could have done differently when Google was sending them traffic. As a marketing strategist and affiliate manager, my job […]

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Why Google SEO Traffic is More Appealing Than Social Media

Why Google Traffic is More Appealing Than Social Media

When a company loses SEO traffic, you hear they are dying or got decimated; when it is organic social media you hear about taking a dive or a hit.  SEO traffic is  more valuable from a direct ROI and new customer acquisition standpoint than organic social media.  Before my social media subscribers get upset, read

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2 Niches That Boom in January and Have Little Competition

2 Niches That Boom in January & Have Little Competition

January is one of the months that is primed for entrepreneurs as there are industries with substantial demand and room for new players to move in.  I’m not talking about building a database of couples that got engaged during the holidays, prepping for Valentine’s, fitness and resolutions, or the big famous football game in February. 

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How the Same Page Can Have 4+ Conversion Rates

How the Same Page Can Have 4+ Conversion Rates

A page with “high conversion intent” does not mean it will be a high converter.  This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths.  And this post walks you through the reasoning as to

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How to Create Content That Makes Money for Fall 2020

To say 2020 has been a unique year is an understatement. That isn’t a political statement either. This is a marketing blog and I keep things on a marketing level. This year we’re facing multiple groups of people that feel very strong about their opinions when it comes to fall holidays and shopping seasons. We

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