Building topically relevant content is vital for both the user experience of the page, and getting SEO traffic. If your content is topically relevant, users will find answers causing them to shop, subscribe, link to you, and share your page or brand with others. The trick is knowing what is and what is not topically […]
The Topical Relevance Test for Copy Read More »
Useful content (now known as “helpful”) is content that helps the user by providing a complete solution. That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content
A Guide to Writing Useful Content by Page and Article Type Read More »
Writing copy and creating videos that build your subscriber base and turn visitors into leads and customers is easy! It is a matter of building trust and providing solutions from start to finish. And that is what the five tips with examples in this post will help you do. Each tip works for SEO, CRO
5 Copy Tips That Convert Sales & Grow Subscribers Read More »
Not every page, blog post, or piece of content needs to have FAQs. In many cases, FAQs are excessive and could hurt your SEO. All of us get excited when we see new traffic coming in, myself included, but FAQs should be used to add value. I’m writing this guide to keep myself, my team,
When to Use FAQs for SEO and When They’re Excessive Read More »
If you’re reading this post you’ve been asked to forecast revenue (ROAS, return on ad spend) or a return on investment from influencers, YouTubers and bloggers. It can seem tricky at first, but it is fairly simple. You just need to collect accurate data points to plug into the formulas below. Then you can fine
Formulas to Forecast Blogger, YouTube & Influencer ROAS Read More »
A common myth in SEO is that you need a minimum word count to get better SEO and increase traffic. This is not true. Words are only a part of SEO. Words define the context of the section and the topic of the page. Words have to be combined with proper code including H tags,
More Words Does Not Mean More Traffic or Better SEO Read More »
