Have you ever wondered why a page that doesn’t list a keyword phrase on the page, in their title tag, or in the URL ranks for a big phrase? It is because they earned trust with the search engine and they’ve gotten good at building SEO and content entities. Entities in SEO are when you
An Easy Explanation of Entities and SEO Read More »
If your traffic never seems to grow or shrink during a core update, congratulations, you’re likely doing things right. SEO isn’t always about gains and losses, sometimes it is maintaining your current market positions so your company doesn’t lose on revenue, branding, and exposure. Maintaining positions isn’t easy, and even the big brands and media
Traffic Doesn’t Change During Core Updates? Congrats! Read More »
January is one of the months that is primed for entrepreneurs as there are industries with substantial demand and room for new players to move in. I’m not talking about building a database of couples that got engaged during the holidays, prepping for Valentine’s, fitness and resolutions, or the big famous football game in February.
2 Niches That Boom in January & Have Little Competition Read More »
A page with “high conversion intent” does not mean it will be a high converter. This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths. And this post walks you through the reasoning as to
How the Same Page Can Have 4+ Conversion Rates Read More »
The new Google updates are going to be amazing for affiliates and for small brands. There’s multiple reasons for this, and not just the AI aspects. If you’re a blogger, YouTuber, social media personality, or niche site owner, you should be excited. Same with smaller brands and service providers. Before I jump in, go here
The New Google Changes Are Good for Affiliates (Not Bad) Read More »
Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels. But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business. And this includes ecommerce stores, brick and mortar, publishers, and service providers.
User Intent and How it Applies to All Marketing Channels Read More »
