When I talk to a lot of companies they show me their reports and a lot of the time their agencies, vendors and Affiliates are abusing them by using their trademarks and taking credit for sales and make up for a lack of profit on their ROI. It happens with comparison engines, media buyers, Affiliates, […]
5 Ways Affiliates, Vendors & Agencies Rip You Off with Trademarks Read More »
There is a ton of talk about how to work with coupon sites as Affiliates and what adds value and what does not. I’ve written a ton of posts about coupon sites and how to work with them, the dangers of coupon sites and how they can rip you off and even a post about
How To Evaluate a Coupon Site Affiliate Application for Adding Value Read More »
Before you read this post, I am not a lawyer and not an Accountant, CPA, etc…. I cannot give legal or financial advice and encourage you to talk to your company’s CFO, Accounting Department and Lawyer for a legal opinion if you have any questions about this post. This post is just my opinion and
The Dangers of Sub Affiliate Networks in Your Affilitate Programs Read More »
Lot’s of Bloggers ask for free products for giveaways because it grows their brand and traffic. In addition to the giveaways, they want free product for themselves. Advertisers think this is great because they will get a ton of sales and build their brand. This is where there is a misunderstanding about perception, sales and
Reviews vs. Giveaways – What You Need To Know, Advertisers, Affiliates, Bloggers Read More »
One thing that is kind of fun to think about with adding value and trademarks is a Retailer vs. a Manufacturer and then how third parties like search firms and Affiliates can either add value, take away sales and how adding value to one store is poaching from another. It sounds confusing so I’ll focus
Adding Value – Retailers vs. Manufacturers and Affiliates Read More »
There are a ton of ways to write a newsletters to your Affiliates, but there are also a ton of common errors that I see. Managers get caught up in their own company and forget that Affiliates work with a ton of merchants and don’t have time to read everything, remember everything about your program
Things That Should Always Be In Your Affiliate Newsletters Read More »
Loyalty and Cashback sites get a horrible wrap because of the heavy use of adware with some of the largest and some of the smaller ones, fraudulent orders and a lack of perceived value from them. The reality is that with loyalty and cashback sites there is a definite possibility that you will end up
Is Your Affiliate Program Adding Value – Part 5 – Cashback & Loyalty Sites Read More »
One of the things that many companies forget about is that it isn’t just the Affiliates which could be taking advantage of them. A lot of times it is the Affiliate Manager or Outsourced Program Manager (OPM). Often times the company hired someone or a company who thought they were or pretended that they were
Is Your Affiliate Program Adding Value – Part 4 – Managers & OPMs Read More »
Before you read this, please understand that this is only my opinion. Networks and Adware Affiliates will disagree and argue out the other direction so please judge for yourself and form your own opinions on this topic and these types of Affiliates. So the very controversial subject of adware is here. Before we go into
Is Your Affiliate program Adding Value – Part 3 – Adware Read More »
So in the second part of my series, Does Your Affiliate Program Add Value, I want to cover Trademark Bidders. They are those people that “only want to poach off of people who are already your customers, have seen your ads or are in your shopping carts but leaving to look for a coupon”….so can
Does Your Affiliate Program Add Value – Part 2 – Trademark Bidders Read More »
