One thing that many merchants with Affiliate programs wonder is if their Affiliate program is actually adding value. There are tons of things to think about like coupon sites (remember that not all coupon sites are bad) that only send sales from people leaving your site when they see your coupon code box and search […]
Does Your Affiliate Program Add Value – Part 1 – Traffic Patterns Read More »
There are a ton of different types of Affiliates out there and many people think to approve them all in. Companies who are new to Affiliate Marketing usually don’t think about why they should or should not work with particular types of Affiliates. The reality is that not all Affiliates are good to have in
The Different Types of Affiliates and Why You Should or Should Not Work With Them Read More »
A common practice, or one that was actually seen as something that was good years ago was trademark bidding in Affiliate Programs. The Networks would encourage it and convince Merchants that it was a good thing and many Outsourced Affiliate Program Managers would convince their Clients of this as well. But why would they do
Should you allow Affiliates to bid on your Trademarks? Read More »
Something that most new Merchant’s or ones who haven’t been trained in Affiliate Marketing or ones who just don’t know any better sometimes think that it is ok to put their Affiliate Program on Auto Approve. Sure there are some controls that some of the networks put in place like no approving Affiliates from certain
Should you put your Affiliate Program on Auto Approve? Read More »
I recently got chewed out by an Affiliate who applied to one of my programs. His entire pitch (which actually isn’t his but a very old con artist one) is to buy merchants trademark names with the word coupon, or review, or a misspelling and then build the site around the domain name or trademark.
Are Affiliates who buy urls with your name in it bad? Read More »
One question that comes up all the time for Merchants with Affiliate programs is “Should we pay Affiliates on Repeat Customers and Repeat Purchases?”. Merchant’s say no and Affiliates, OPMs and Networks say yes. But in reality what is the right choice? Let’s break it down and think of the good and the bad with
Should you pay Affiliates on Repeat Customers? Read More »
Over the last few months multiple travel, sports, and other niche owners have reached out because Google wiped their traffic. This post isn’t about the reasons why Google may have wiped them, its about what they could have done differently when Google was sending them traffic. As a marketing strategist and affiliate manager, my job
How Niche Sites Thrive Without Google & Make Money Read More »
Yes, affiliate links are backlinks and they can work for or against you when it comes to SEO. This is because they are a link from one site to your website, and any link that points towards your website is technically a backlink. But not every backlink passes SEO value, and that is where the
Affiliate Links are Backlinks for SEO, But Bad Ones. Read More »
Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels. But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business. And this includes ecommerce stores, brick and mortar, publishers, and service providers.
User Intent and How it Applies to All Marketing Channels Read More »
A good affiliate newsletter encourages your affiliates to be active in your affiliate program AND builds their loyalty so they open more newsletters. This is done by helping your affiliates make money, providing actionable items to grow their businesses, and provides strategies for short term bursts of sales and long term growth for your company.
How to Write a Good Affiliate Newsletter + an Example Read More »
