2024 has two very unique data sets that will impact your Q4 strategies and holiday sales. Whether you’re a physical retailer, ecommerce store, or a publisher, these can be intertwined into your marketing plans to help shift if things are not looking right, and most important, plan ahead. Days between Thanksgiving and Christmas and the […]
2 Unique Datapoints for 2024 Fall and Holiday Planning Read More »
There is a common belief that SEO friendly content pages should explain what something is. This stems from SEO rumors like needing to use “people also ask”, repetitions of “topically relevant keywords”, and hitting “minimum word counts”. When doing SEO recoveries and growth campaigns, deleting the headers and explanations of “what XYZ is” this is
Website Pages Don’t Need to Explain What Something Is Read More »
Over the last few months multiple travel, sports, and other niche owners have reached out because Google wiped their traffic. This post isn’t about the reasons why Google may have wiped them, its about what they could have done differently when Google was sending them traffic. As a marketing strategist and affiliate manager, my job
How Niche Sites Thrive Without Google & Make Money Read More »
When a company loses SEO traffic, you hear they are dying or got decimated; when it is organic social media you hear about taking a dive or a hit. SEO traffic is more valuable from a direct ROI and new customer acquisition standpoint than organic social media. Before my social media subscribers get upset, read
Why Google Traffic is More Appealing Than Social Media Read More »
If your traffic never seems to grow or shrink during a core update, congratulations, you’re likely doing things right. SEO isn’t always about gains and losses, sometimes it is maintaining your current market positions so your company doesn’t lose on revenue, branding, and exposure. Maintaining positions isn’t easy, and even the big brands and media
Traffic Doesn’t Change During Core Updates? Congrats! Read More »
The client came to us because they didn’t have luck with affiliate program managers in the past. The traffic sources were hard to determine, they found some end of sale interceptions via branded coupon phrases in Google, and lots of reviews being a source of traffic (which is value adding, but not top-funnel). We assured
Case Study – 7 Figure YOY Growth Via Top Funnel Affiliates Read More »
