Affiliate Marketing

When budgets tighten and finance teams look at marketing spend, and invoicing is one of the first things they go to.  Their goal is to hold onto money as long as possible, so net 30 and net 60 become an easy win including affiliate network invoices.  While this works for some expenses, it gives competitors […]

There are multiple features that should be standard across all affiliate networks and platforms, but they aren’t.  Some charge fees for them, some include them free, while others don’t have them because their tech stack is outdated.  If these features are not on your platform, you’re likely disadvantaged to your competitors. If you’re evaluating platforms,

I’ve been sitting on this post for over a year, it’s an opinion piece with action items mixed throughout.  I’m posting now because of the client leads have been coming in over the last 7 or 8 years where they heard “affiliate is a low risk channel”, “there’s marketers and influencers out there ready to promote

We reject most affiliate and influencer applications in the programs we manage that use AI to: Create content within their website Respond to our emails Auto respond to communications Answer user questions on their websites Apply to programs Generate images that involve branding The main reason is that our clients expect us to manage their