What Are The Benefits & Negatives of Multiple Affiliate Networks?
A common question for Merchants who are new to Affiliate Marketing is “Should I launch my Affiliate Program on multiple Affiliate Networks?”. There are many reasons why Merchants may think launching Affiliate Programs on Multiple Networks may be a good idea, but there are also some ones they may not have thought of. Some Merchants think that each network has an amazing amount of Affiliates that they won’t have access to if they don’t launch there and this is a way to get them. Other times it is because they have a network that is niche and can have a large group of partners that are all targeted to their audience and can add value. In that case, a second program could actually be a good thing.
The other time I could see a multiple network approach is if you have a large existing program and you do a ton of outreach. A traditional network has a flat fee whether you have recruited the partner or not. Others like Impact Radius have separate fees based on if you brought the Affiliate in vs. they were already an Affiliate within the Network so you didn’t recruit them in and the Network helped you get them. Besides these two examples, I cannot think of another reason why you would need a second Network or Multiple Affiliate Networks for your Affiliate Program. There are very few Affiliates that won’t join the network you are in if you can pitch them well enough and work on them. If you have other reasons, please feel free to share them below.
Below are some of my thoughts behind launching Affiliate Programs on Multiple Affiliate Networks and some of the questions I get from new Merchants and some Merchants with existing programs about launching their Affiliate programs on multiple Affiliate Networks. [Read more…] about Should you launch your Affiliate Program on Multiple Networks?