This was originally a question I got at Search Engine Journal for my Ask an SEO column, but the SEJ team felt it was too niche. I already wrote the content and hate wasting work, so I’m publishing it here instead. 🙂 Satyeshu asks: “Each month, we create multiple articles. While the keywords, topics, and […]
Do Similar Processes Cause Duplicate Content Penalties? Read More »
Redirects are always going to happen when sites build new pages, products are no longer being sold, there are quality links pointing to them, traffic is still reaching the content and its outdated, or because of new site structures. But redirecting a conversion page, especially in lead gen, to an article or content page is
Redirecting Conversion Pages to Content is a Bad Idea Read More »
Vectors in SEO for search engines and LLMs or AI are a way that machines connect specific topics together (entity SEO) to determine what the output for a user should be. When any one of the entities and vectors change the slightest, the output changes because the intent of the user is now different. This
Vector SEO & AI – An Easy Explanation (With Dogs & Cats) Read More »
This post is about how multiple marketing and branding teams can work together to get featured in LLM results like OpenAI’s ChatGPT and Perplexity by using third party signals. It includes being a recommended brand in the lists of where to shop and recommended stores based on what we’re seeing. It is not about what
Optimize for LLMs & AI with Third Party Signals Read More »
If you talk to a Google or search engine engineer, they’ll likely say that schema will not help your page or site rank. I am 100% onboard and in agreement with this from their perspective. Schema is a way to help search engines, machine learning, and algorithms better understand what the content of the page
Actually, Schema Will Help Your Site & Page Rank Read More »
This case study is a client in a highly competitive finance space meaning it is in the realm of credit cards, insurance policies, SBA loans, credit card processing, etc… They are not one of the big brands, but they compete directly against them. The website had a strong presence, but with each core update it
SEO Recovery Case Study – Lead Gen for YMYL in Finance Read More »
