A few years ago I met someone who already had an SEO firm, but also got hit with a few “penalties” and was opened to having someone else help. After talking, we discovered that the project was not a penalty recovery but first a site strengthen because there were some drops, and then a focus on new rankings. Although there was a large penalty years before, the team (not agency) had already recovered their site from that.
Below is a step-by-step walk through of how we diagnosed the penalties/devaluation, the plan we created to strengthen the site and then how we executed and also got some new rankings. The success section is the end results if you want to skip to that directly.
- Evaluate which penalty hit the site
- Look at other revenue sources and how they can be optimized
- Now its time to begin the actual recovery
- Begin outlining a plan that helps to strengthen the site