Are you getting different results when you search “site:www.yourdomain.com” and “site:yourdomain.com”? Maybe you have 100K pages indexed, but only 18K that should be in Google or your www version has 50K and the non www has 200K. Here is how to find, trouble shoot and fix these SEO issues with “site:” searches and a couple of tools to make life easy.
- Which Issue Are You Having
- Different amounts of pages
- More pages indexed than there should be
- Devalued content/site visibility
- Finding the issues:
- Use your keyword tracking tools
- Google analytics
- Search your CMS
- Solve the problems:
- Add www and non www to search console
- Set up redirects to your preferred version (extra bonus tips in this section)
- Canonical links
- No index queries
- Figuring out which pages should rank for what keywords
These site: issues can result in numerous things from devaluing your site to thin content, duplicate content and an overall reduction in search engine visibility. That’s why it’s important to fix them. Although there is not a one way fixes all solution, here are some starting points. The post is broken out by the three most common issues I see. After I go into determining the cause of the issues and ways to help resolve them.