Affiliate Management is the process of building and growing a channel of marketers to drive traffic to your store, business or offer. Affiliate programs, networks and managers are the three major components of affiliate management.
What is the difference between affiliate management and affiliate marketing?
Affiliate marketing is a marketing channel where partners promote a store, product or offer on a revenue sharing basis. The term refers to a marketing channel as opposed to a program or one of the key pieces. Affiliate management is the process of making the channel work.
Now that the definitions are out of the way, below you will discover:
- what the different roles are
- what good affiliate management consists of
- how to tell if your Affiliate Manager is good, competent and what their skill levels are
- best practices for having and managing an affiliate program