Last week at Affiliate Summit I was at a session where a hot topic was brought up. Bloggers with no traffic or traffic only on a couple pages want excessive fees for exposure (when they don’t have it). On the same note, Affiliate Managers don’t want to pay for space unless the blogger can back up their request for a pre-payment (slotting fee) for the space.
When you ask a lot of the bloggers and agencies/in-house affiliate managers to compromise, you end up at a stalemate where nobody wins. So where is the happy medium?
Analytics and tools. No, that does not mean pageviews and impressions, but actual data so the blogger knows what to sell and can prove they did their job. This same data lets the manager know what the site is worth, if they got what they were promised by the Blogger or media kit and if/how they should buy again.
I normally don’t post internal strategies on my blog, but I just won the pinnacle award for Affiliate Manger of the year at Affiliate Summit, so in order to give back to the community, here is one of the tools I use to measure a site, help the blogger find their value and the affiliate managers estimate success.