There are countless SEOs in the world, but only a few can earn the title of having SEO entrenched within their name. I did almost no research, other than drinking a glass of wine and a quick Google search, and am excited to bring you a totally biased, but factual list of the top and […]
The Worlds Top SEOs – The Totally and Absolutely Official List Read More »
Unicorn companies are the ones that take off overnight and could be anything from a dog toy to a subscription box, face masks, kitchen utensils, as seen on tv products that go viral, fixtures in a bathroom, or even a service provider with a few core functions. They grow big, get “branding”, and then fade
SEO Case Study: Bringing a Unicorn Back to Life Read More »
Using PPC marketing data is the perfect way to drive your online marketing strategy. Your PPC person or team controls information that everyone in the company from marketing to product, and customer support to PR can use. This is because the PPC team has insight into what customers are looking for before they know about
Using PPC Data to Build Your Digital Marketing & Business Strategy Read More »
Building topically relevant content is vital for both the user experience of the page, and getting SEO traffic. If your content is topically relevant, users will find answers causing them to shop, subscribe, link to you, and share your page or brand with others. The trick is knowing what is and what is not topically
The Topical Relevance Test for Copy Read More »
When clients or tradeshow attendees ask me questions like “Is this SEO copy” or “Can you write SEO copy”, I don’t get annoyed. I use this as an opportunity to help them improve the user experience of their websites. My response is normally “If the page is solving the users problem without hiding the solution
What SEO Copy Is, and What SEO Copy Is Not Read More »
Useful content (now known as “helpful”) is content that helps the user by providing a complete solution. That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content
A Guide to Writing Useful Content by Page and Article Type Read More »
