One of my favorite metrics to show to a Client is how a penny can save someone’s job, give people a bonus or help the company be a lot more profitable. Now with that said, the thing I am leaving out is that you have to be running a fairly substantial Google Adwords account with […]
Can a Penny Save a Co-Workers Job? PPC Marketing. Read More »
The difference between PPV (pay per view) and PPC (pay per click) is that PPV is normally an adware ad that pops over a website where the website owner did not install the ad so the website owners does not make any money, and PPC ads are installed by the owner of the website when
What is the difference between PPV and PPC? Read More »
So Google has been going crazy with deciding to release a million new things at once. Although they had, in my opinion, a few early releases like Buzz and Wave, they have recently released and are currently testing in other Countries, some new tools to help you with your PPC campaigns. These tools are pretty
PPC Plus Boxes, Additional Links and Phone Extensions Read More »
I’m pleased to announce that ExecutiveGiftShoppe.com on Share a Sale has a new Commission Tier that has been implemented to help you earn more with one of the leading Gift Affiliate Programs. The new commission tier is set as follows: 12% up to $499.99 13% $500+ in gross sales for the current month 14% $750+
Executive Gift Shoppe Commission Increase & PPC Tips Read More »
Sorry to dwell on Variety being important, but it really is a huge factor to success with many campaigns and types of Marketing. PPC for example needs it when you move away from the trademark, product number and extension terms and want to start driving more traffic that is still targeted, higher volume and unfortunately
Variety is a key part of a successful General PPC Campaign. Read More »
Ok, I was talking to an AM and throwing some ideas at him for one of his Programs, even though he didn’t ask for them but I had some, and since I don’t do PPC as an Affiliate, why not share these ideas with him for other Affiliates, for him if he wants to pitch
Using Movies and TV to Choose PPC Terms and Negative Terms Read More »
When a company loses SEO traffic, you hear they are dying or got decimated; when it is organic social media you hear about taking a dive or a hit. SEO traffic is more valuable from a direct ROI and new customer acquisition standpoint than organic social media. Before my social media subscribers get upset, read
Why Google Traffic is More Appealing Than Social Media Read More »
If your traffic never seems to grow or shrink during a core update, congratulations, you’re likely doing things right. SEO isn’t always about gains and losses, sometimes it is maintaining your current market positions so your company doesn’t lose on revenue, branding, and exposure. Maintaining positions isn’t easy, and even the big brands and media
Traffic Doesn’t Change During Core Updates? Congrats! Read More »
The client came to us because they didn’t have luck with affiliate program managers in the past. The traffic sources were hard to determine, they found some end of sale interceptions via branded coupon phrases in Google, and lots of reviews being a source of traffic (which is value adding, but not top-funnel). We assured
Case Study – 7 Figure YOY Growth Via Top Funnel Affiliates Read More »
Yahoo’s and Bing’s knowledge panels are sometimes affiliate links, and this can impact your SEO tracking and analytics reporting. But not every time, and it depends on the type of landing page you end up on. Other times they’ll load coupons from coupon affiliate sites for branded search results on a knowledge panel without using
Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links Read More »
